Kawaii (Japanese: かわいい or 可愛い, IPA: [kawaiꜜi]; 'lovely', 'loveable', 'cute', or 'adorable') is the culture of cuteness in Japan. It can refer to items, humans and non-humans that are charming, vulnerable, shy and childlike.
In Japanese, the word kawaii has a meaning that sits more or less at the juncture of "cute," "tiny," or "lovable." The cute aesthetic—with its bold, nearly cartoon-like lines and rounded forms—informs a large segment of Japanese popular culture.
But why are Japanese people so obsessed with everything cute? Reason 1: Kawaii usually refers to small children, babies and small animals. They are helpless and need to be cared for. In a culture that values youth, both men and woman are attracted to anything youthful.
It gives them a escape from their over-stressed lifestyle. Apart from that, cuteness usually relates to babies, infants and small animals so by being kawaii, people evokes that same child like affectionate feelings towards them. Another major impact of kawaii is the emergence of mascot.
To be a Kawaii girl, dress in bright, colorful clothes with feminine details like frills and bows. Then, add key chains, clip-on stuffed animals, and other cute accessories to your backpack or purse. If you wear makeup, go for a clean, innocent look with pink blush and pink, sparkly lip gloss.
As kawaii suggests, cute culture first originated in Japan, emerging out of the student protests of the late-1960s. Rebelling against authority, Japanese university students refused to go to lectures, reading children's comics (manga) in protest against prescribed academic knowledge.
As the kawaii culture was becoming popular in Japan, the popularity was making its way to America. Americans started to adapt to the kawaii fashion and trends. The kawaii trend in America began in the 1990s. The success of Sailor Moon and Nintendo lead the path to the increasing popularity.
The word kawaii has a long history. It dates back to the Heian Period (794-1185), the Golden Age of Japan. It's said to have originated from the archaic word kaohayushi (顔映し), which described a face flushed red from embarrassment or guilt.
Kawaii (かわいい) is a Japanese term and aesthetic referring to the unique concept affirming childlike and pretty things that make your heart flutter.
The word kawaii is derived from a phrase that refers to blushing but through time the meaning of the word has changed and is nowadays translated to 'cute'. But kawaii is actually so much more than just cute: it's a huge part of Japanese culture and can be found in anime, fashion, art, music, lifestyle and more!
en cute, in context of Japanese culture.
Whereas in English-speaking countries some may take issue with what they perceive as a diminutive or demeaning connotation to the word “cute,” in Japan, calling a girl kawaii is almost universally considered a compliment.
Yes, the word 'cute' has a bit of a childish connotation and hence guys usually do not like to be associated with that yupp. Nevertheless, for the guys, learn to take it as a compliment. Originally Answered: Do men feel happy if they are called cute?
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A phrase that you will often hear as a reply to "arigato gozaimasu" is "ie ie". You might've learned that "you're welcome" in Japanese is "do itashimashite", but actually, this phrase isn't used very often in present day.