The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Essentially, public relations specialists manage an organization's public image and reputation.
The Princeton Review notes that: “A public relations specialist is an image shaper. Their job is to generate positive publicity for their client and enhance their reputation … They keep the public informed about the activity of government agencies, explain policy, and manage political campaigns.
What are the different types of PR?
Oct 31, 2019
Some of the examples of successful public relations campaigns are:
Feb 28, 2022
It improves channels of communication and to institute new ways of setting up a two-way flow of information and understanding.
The primary function of PR is to build a beneficial relationship with the public.